CollegeFest: Unleash the Power of Student Engagement
Join us for an unparalleled event that merges high-energy experiences with top-tier brands and live entertainment.
At CollegeFest, we bring together brands and college students to create unforgettable experiences. Our large-scale lifestyle events allow students to explore their cities and get rewarded just for being students, while vendors and brands market effectively to thousands of college students. Our goal is to create unique experiences for both students and vendors.
Why Your Brand NEEDS To Be There
10,000+ Students
Experience the energy and excitement of engaging with a large and dynamic student audience.
70+ Brands
Connect with a diverse range of local and nationally recognized brands.
- Engage with thousands of college consumers in just one day.
- Drive high quality product sampling
- Build a remarketing database
- Launch products and drive live feedback
- Develop authentic social media content
Want to get involved? Tell us a little about you and we’ll make sure to get you the right information!
Premium Sponsorships
All sponsorship levels include visibility across CollegeFest marketing and an in-person presence at House of Blues, including logo placement on the CollegeFest website and in email marketing, recognition through social media promotion, inclusion in event materials, and an on-site activation space to engage directly with attendees. Any food or beverage sampling distributed inside the main event space must be limited to 2oz or less.
Title Sponsor (Sold)
Cost: $40,000
- 10×20 and 8×15 booth
- Sponsor naming rights as “CollegeFest presented by [Brand]”
- Top billing across all event branding and sponsor recognition
- Featured inclusion in local PR and campus media outreach
- Prominent logo placement across
- CollegeFest.com and key digital touchpoints
- Logo placement on printed marketing materials including posters and flyers
- Logo featured on venue screens throughout House of Blues during event hours
- Premium customizable branding opportunities in high traffic areas inside the venue
- Ability to place large format signage and branded moments on site
- Opportunity to include a branded insert or giveaway item in attendee swag bags (sponsor provides)
- Priority placement for your activation space on the event floor
- Integration into CollegeFest social content, including pre event promotion and event day coverage
- Opportunity for emcee mentions and on stage sponsor recognition moments
VIP Sponsor
Cost: $25,000 – 1 Available
- Foundation Room
- Create an elevated VIP lounge experience inside the exclusive Foundation Room designed for high value student interaction and premium brand moments.
- Prominent signage, backdrops, and digital screens
- Branded wristbands or sponsored VIP check in experience
- Fully brandable footprint inside the Foundation Room
- Opportunity to design and host an immersive branded lounge environment
- Option to invite select student influencers, club leaders, and brand ambassadors for private networking
- Dedicated email and social post promoting the VIP experience and sponsor
- Logo inclusion in all pre event marketing materials
- Right to distribute premium giveaway items exclusively for VIP guests
Stage Sponsor
Cost: $20,000 – 1 Available
- 10×20 booth with premium placement near the stage
- The most visible sponsorship in the building with live shoutouts and stage presence all day.
- Prominent logo on and around the event stage
- 30 second brand shoutout every half hour
- Branded stage backdrop or digital screen overlay
- Opportunity to bring approved music or entertainment talent during the event
- Inclusion in all pre event marketing materials
Street Team Sponsor
Cost: $15,000 – 1 Available
- 10×10 booth in premium location
- Sponsor included on all marketing materials “Powered by [Brand]”
- Own the on campus buzz that drives student turnout leading into CollegeFest.
- Exclusive co branding on official CollegeFest street team apparel and materials for 2 weeks leading up to the event
- Pre event on campus flyering across Boston schools
- Option to include branded giveaways for street team distribution
- Street team social content featuring sponsor tag
Registration Sponsor
Cost: $12,500 – 1 Available
- 10×10 booth in premium location
- Drive attendance, own the first brand touchpoint, and capture registrant insights.
- Sponsor the official express VIP line
- Official pre registration partner of CollegeFest
- Rights to data collected from registrants opt in
- Marketing directs students to the registration page
- Logo inclusion on print marketing materials
- Logo on CollegeFest.com
- Engagement within CollegeFest social strategy
Standard Sponsorships
Diamond Sponsor
Cost: $12,000 – 1 Available
- 10×10 activation space at House of Blues
- Sponsor naming rights as “CollegeFest supported by”
- Logo placement with hyperlink on digital marketing and print materials including website landing page, email marketing, posters and flyers
- Tagged in relevant social media content promoting CollegeFest
- Inclusion in media relations and press announcements
- Two Instagram posts and two Instagram stories within six months of signing
- One featured placement in CollegeFest student guide content
- Inclusion in campus welcome presentations with logo on CollegeFest slide
- Opportunity to bring one large activation
- 6 foot tables and two chairs provided
- One emcee announcement
Gold Sponsor
Cost: $10,000 – 2 Available
- 10×10 activation space at House of Blues
- Logo placement with hyperlink on digital marketing including website landing page and email marketing
- Tagged in relevant social media content promoting CollegeFest
- One featured placement in CollegeFest student guide content
- Inclusion in campus welcome presentations with logo on CollegeFest slide
- One Instagram story within six months of signing
- Opportunity to bring one activation or use provided setup
- 6 foot tables and two chairs provided
Silver Sponsor
Cost: $5,000 – 6 Available
- 8×8 booth in premium location
- Logo placement with hyperlink on CollegeFest landing page
- Included in CollegeFest email marketing
- Tagged in relevant social media content promoting CollegeFest
- One featured placement in CollegeFest student guide content
- One 6 foot table and two chairs provided
Exhibitor Sponsor
Cost: $3,000 – 9 Available
- 8×8 activation space at House of Blues
- Logo placement on CollegeFest event website
- Included in exhibitor list within CollegeFest email promotions
- Standard table and chairs provided
Game Sponsorships
Gamesponsorships are agreat wayto add high energy, interactive momentsto CollegeFest that students actuallywant toparticipate in while keepingfoot trafficmovingthroughout thevenue.We are lookingforbrand partnerswhowant tosponsorquick, easycarnival stylegamesthat createconstant engagement, friendly competition, and a natural reasonfor studentstostopby, play, and stay longer inside HouseofBlues.
Forgamesponsorships, thesponsoring brand providestheirown prizesfor winners, which makeseach activationfeel personalized andfully aligned withthesponsor’s audience. Brandscan use merchandise, product bundles,gift cards, orexclusiveoffers as prizes.
| Tier | Contribution | Benefits |
|---|---|---|
| Basketball Pop A Shot Sponsor | $7,500 | A quick competitive basketball station where students play for sponsor-provided prizes and high-score moments. |
| Strength Game Sponsor | $7,000 | Sponsor brands the strength meter challenge and provides prizes for top scores and instant wins. |
| Ping Pong Toss Sponsor | $6,500 | Simple toss game that moves lines fast and rewards sponsor-provided prizes for successful shots. |
| Ring Toss Sponsor | $6,500 | Classic carnival game with quick gameplay and sponsor-supplied prizes for winners. |
| Game Area Sponsor | $18,000 | Sponsor owns the full carnival zone including all four game stations plus prize wall, with sponsor-provided prizes and branding across the entire area. |
Contact
Email: bethany@thecampusagency.com
FAQS
What is CollegeFest?
CollegeFest is a high-energy event that combines music, interactive performances, and brand experiences, bringing together thousands of college students and numerous brands.
Who should attend?
Brands looking to engage with college students and students seeking fun, rewards, and unique experiences.
How can I get involved?
Fill out our contact form, and we’ll provide you with all the information you need to participate.
Center Room & Main Stage
Outside Patio
Iconic Boston Location
